Radio Bulgaria
bg
en
de
ru
fr
es
sr
el
sq
tr
ro
Thursday 28 March 2024 12:56
Thursday, 28 March 2024, 12:56
PHOTO pixabay
Font size
53% of Internet users in Bulgaria (over 2,800,000 people) are online shoppers, while in 2018-2019 they were a third of this figure. The Covid-19 pandemic gave a big boost to e-commerce in Bulgaria.
This was announced by Janet Naydenova from the Bulgarian E-commerce Association at a forum for responsible production and trade in Sofia. Naydenova pointed out for comparison that in the Scandinavian countries and Great Britain, online buyers account for 80-90% of internet users, which means that this niche in Bulgaria has great potential for development.
Regarding the location of the sellers, 94.4% are online stores located in Bulgaria, 32% - in the EU, 18% - outside the EU, in 1.5% of purchases the seller's country of origin is unknown.
Among the most searched online products and services are clothing, accommodation, hotel reservations, sporting goods (excluding sportswear), cosmetics, restaurant deliveries.
This publication was created by: БГНЕС