European Best Destinations selects Plovdiv as wine capital of Europe 2025

More than 284,000 people from 82 countries chose Plovdiv over emblematic wine regions such as Bordeaux, La Rioja and Tuscany, asserting Plovdiv’s place on the map of wine destinations, Kostadin Dimitrov says, adding that this is so much more than just a title – it is a powerful visibility instrument.

Plovdiv hosts one of the most prestigious world competitions Digital Wine Communications Conference, the organization says, and goes on that different varieties are produced in the region such as Mavrud, Rubin, Malaga, Cabernet Sauvignon etc.

The Wine Enthusiast magazine selected Plovdiv and the region as one of the top 10 wine tourism destinations, European Best Destination says.