J-pop idol Hiromitsu Kitayama is Bulgaria's new Goodwill Ambassador

Japanese pop idol and actor Hiromitsu Kitayama was appointed Goodwill Ambassador to Bulgaria at a ceremony held at the Bulgarian Embassy in Tokyo on 24 September 2025. In a post on its official Facebook page, the embassy notes that Kitayama is one of Japan's most popular and recognisable J-pop performers. The post also states the Japanese music star visited Bulgaria this summer, promoting the country on social media.

Special guests at the event included members of the parliamentary delegation of the Bulgaria-Japan Friendship Group, led by Raya Nazaryan, Deputy Speaker of the National Assembly of Bulgaria and Chair of the Group.

Japan was represented by former Prime Minister Yoshihide Suga, members of parliament and officials from the Japanese Ministries of Foreign Affairs and Economy.