Bulgaria showcases its tourism potential at Tourism Expo Japan 2025

Bulgaria’s Ministry of Tourism participated in the most significant international tourism exhibition in Japan— Tourism Expo Japan (TEJ), held from September 25 to 28, 2025, at the Aichi Sky Expo exhibition venue in Nagoya, Aichi Prefecture. Bulgaria was represented at the pavilion of the European Travel Commission, alongside other European destinations that are joining forces to present the European tourism product to the Japanese market.

''Bulgaria’s participation in Tourism Expo Japan 2025 is a strategic step toward expanding our presence in this distant market. Japanese tourists value culture, history and authentic experiences, and Bulgaria can offer all of this- from ancient traditions and rich historical heritage to modern tourism infrastructure and unique nature'', said Minister of Tourism Miroslav Borshosh.