Grafa and Robi present a cause-driven video based on a true story

As a well-established name on the Bulgarian music scene, Grafa has always supported young and talented artists. His latest song “Each of Us” is a duet with Robi—a popular performer from the new generation.

The music video for the song deserves special attention, as it is cause-driven. It is based on a true story, telling the journey of a family battling cancer. All participants in the video are real people, not actors.

''This video reflects our desire to start speaking openly about cancer'', says Grafa. For him, it is not just an artistic project, but a personal story: “I lost my mother to this disease, and now my father is still fighting it. When director Yordan Zhechev presented me with the idea for the video, I accepted immediately. I felt that it could truly convey love, pain, hope and the need to be together during difficult times.”

The collaboration between Grafa and Robi continues— the young performer will be the official support act for Grafa’s big concert at Arena 8888 Sofia on November 15, performing on stage with his band before Grafa takes the stage. The performance will be a cutting-edge 360-degree show with a built-in diamond zone, an original visual concept, and flawless sound enveloping the audience from every direction – an event that promises an unforgettable experience.