Varna will host forum on Bulgaria's Black Sea coast in the tourist market

Experts will discuss the possibilities for reorienting from traditional purely sea tourism to cultural, urban, event, sports, medical and wellness tourism, especially in the pre- and post-season.

Another important topic is the improvement of air and land connectivity, especially against the backdrop of Bulgaria's accession to Schengen. Experts report that the Romanian market has already established itself as key for Bulgaria's northern Black Sea coast, while traditional Western European markets remain permanently contracted.

This necessitates the need to improve products and communications, also tailored to tourists from other important EU destinations for us.