Bulgaria promoted as a cool summer destination on Google and Meta

The Ministry of Tourism has launched a new digital advertising campaign “Come and Enjoy the Cool Weather in Bulgaria”. It promotes the country as an attractive, affordable, and diverse destination for summer holidays. Running on Google and Meta platforms, it is expected to reach millions of potential tourists across key European markets – France, Spain, Italy, Portugal, Germany, the United Kingdom, Türkiye, Poland, Czechia, and Slovakia, the Ministry of Tourism announced.

As Europe experiences increasingly frequent and prolonged heat waves, Bulgaria offers an opportunity for a comfortable summer holiday combining a cooler climate, beautiful nature, and a wide range of experiences. Under the slogan “Come and Enjoy the Cool Weather in Bulgaria”, the campaign highlights the country’s advantages, including seaside and mountain holidays, balneotherapy and spa tourism, cultural routes, outdoor recreation and authentic Bulgarian cuisine.

Edited by Ivo Ivanov

Translated by Kostadin Atanasov