Poland, Italy and Spain drive growth in Bulgaria's city tourism, expert says

Tuesday, 4 August 2026, 16:16

Poland, Italy and Spain drive growth in Bulgaria's city tourism, expert says

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Foreign visitors are increasingly choosing Bulgaria for city breaks rather than seaside holidays, tourism expert Bayko Baykov of the Bulgarian Association for Sustainable Tourism told Bulgarian National Radio.

Improved transport links have helped attract more visitors to cultural destinations such as Sofia, Plovdiv, Veliko Tarnovo and Kazanlak, Baykov said.

He attributed much of the recent growth in city tourism to visitors from Poland, Italy and Spain, travelling both independently and through tour operators.

Interest from more distant markets, including China, Japan, the United States and Canada, remains limited because of the lack of direct air links.


Editor: Miglena Ivanova

This publication was created by: Elizabeth Radkova