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More and more Bulgarians and foreigners are choosing a life in the countryside

The settlement of foreign citizens motivates local authorities to improve the urbanization of settlements in Bulgaria

Wednesday, 19 August 2026, 09:34

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO Municipality of Stara Zagora

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"Moving to the Countryside" is not just the title of an exhibition at the National Ethnographic Museum - behind it lie dark facts, but also a particle of hope. Although the demographic map of Bulgaria includes nearly 200 depopulated villages, at the same time people, fed up with the noise and crazy rhythm of the city, are beginning to cultivate a dream of a calmer and cleaner life, compatriots abroad and foreigners are finding new refuges in the mountains or by the seashore, and digital nomads are staying where an ethereal breeze, gentle chirping and a healthy donkey salute are part of the surrounding environment.


Photo exhibition "Moving to the Countryside"

Photo exhibition "Moving to the Countryside"

PHOTO BGNES

Seven scientists from the Institute of Ethnology and Folklore Studies at the Bulgarian Academy of Sciences set out to investigate whether small settlements have a chance for a renewed life within the framework of the project "The neighbour from Sofia, the neighbour from Germany, counter-urbanization, socio-cultural interaction and local transformations". They say that we should not think of the city and the village as counterpoints, but in symbiosis, because they are connected from antiquity to the present day.

"Bulgarians of working age very often go to live in villages that are close to the city. It is this proximity that is the reason they choose the place. This is often related to their work, but many of them also work from home," Assistant Professor Desislava Pileva says.

Desislava Pileva

Desislava Pileva

PHOTO BGNES

"The fact that life currently allows us to work remotely catalyses the processes of moving out of the city and makes the village attractive and relevant," her colleague, Assistant Professor Ivaylo Markov, adds. "Of course, the infrastructure related to the Internet is very important, because there are places where there is not even telephone coverage. However, we should not generalize - some of the people, after trying life in the village, may at some point return to the city and work in the corporate world. Things are very dynamic, like everything that surrounds us."

The first waves of migration to the villages began during the Covid epidemic. Many compatriots permanently residing abroad are also returning home. Currently, the movement to our country - not only of Bulgarians, but also of foreigners, exceeds the number of emigrants. However, what makes some of these people build their new home in a village?

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO BGNES

"The most basic thing regardless of financial status, professional achievement, age, is that these are people who are looking to secure a certain lifestyle,“ the scientists answer. „This could be closer to the sea, for example in Northeastern Bulgaria, where properties are much cheaper than in the south and there is this rural environment, which is very difficult to find in more populated areas. Another argument is the healthier climate."

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO Marta Ros

In many villages, construction activities are currently underway and old hereditary properties are being restored and are becoming habitable again. But the fact that those settling in them often do not change their registration gives a statistical error for the process of counter-urbanization in the country. The idea of ​​cheaper life in a village as an attractive force for migration is also wrong. The truth is that in order to afford it, you have to be financially secure. The house, the garden – everything requires funds for maintenance, at least two cars are also needed, especially if the children have to go to school in a nearby town. And if the village is close to a larger settlement, the properties are always more expensive.

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO BGNES

Some of the people attracted to the Bulgarian villages come from abroad. A large part of them are pensioners who can afford a higher standard of living in this country. Most often these are British and German citizens, as well as settlers from former socialist countries such as Poland and the Czech Republic.

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO BGNES

"When there is no language barrier between newcomers and locals, then adaptation becomes easier and more natural and foreigners are included," Ivaylo Markov says. "Usually they are more mobile, they take elderly Bulgarians to nearby towns, buy them medicine and food, and our compatriots take care of their gardens when the immigrants are in their home country. However, when the language barrier is present, strong prejudices are created - especially among locals towards newcomers, defining them as cold, unsociable, closed in their own community, if one exists."

The arrival of foreign citizens has a positive impact on settlements. This motivates local authorities to work to improve the infrastructure in villages. Community centers, on the other hand, become a force of attraction and immigrants often get involved in numerous artistic activities.

"Various charitable causes and cultural events take place," Desislava Pileva says. "There is active interaction between locals and newcomers, as well as seasonal residents, who carry out cultural and social exchange. This constant movement is at the heart of everything, because both Bulgarians and foreigners come with their resources, knowledge, and contacts, and they are very important, especially when it comes to various initiatives for the development and improvement of the village."

More and more Bulgarians and foreigners are choosing a life in the countryside

PHOTO BGNES

The exhibition "Moving to the Countryside" can be seen until the end of September in the capital city, after which it will travel to the places where research was conducted under the project. The scientists want to show the photographs of the people who contributed to the scientific research. "This is a good way to continue the dialogue with them and hear their assessment of our point of view and work," Desislava Pileva says.

Text: Diana Tsankova (based on an interview by Mariana Gancheva from the "Hristo Botev" program of the Bulgarian National Radio)

This publication was created by: Alexander Markov