Today, the Bulgarian Orthodox Church celebrates the feast of the Nativity of the Most Holy Theotokos, known in popular tradition as "Malka Bogoroditsa"", the small feast of the Theotokos. Church tradition says that God heard the prayers of the elderly parents of Christ's mother and blessed them with a daughter after long years of childlessness. The Virgin Mary was heralded as a blessing to people and that through her salvation would be given to the whole world.
According to Bulgarian traditions, the holiday is celebrated mainly by women, so that the Mother of God helps them in trouble or hard work. Malka Bogoroditsa is one of the most popular religious holidays in Bulgaria on which numerous fairs are held throughout the country.